If you have recently paid for SEO services, you could be wondering what to expect now. You are probably really anxious to start seeing an increase in traffic and other perks, and you might have never used one of these services before. Although you might have to wait a little while to see the results that you are looking for, you should know that you have made the right decision. In the meantime, you should expect the following things.

Minor Changes to Your Site

Chances are good that the company that is offering your SEO services is going to have to make some minor changes to your site. If you don’t know much about SEO, you probably didn’t create your site to be SEO-ready when you made it. Even if you hired a professional, he or she might have focused more on appearance than whether or not your site was ready to be optimized for search engines. Regardless, your SEO company might have to make a few minor changes to your coding, layout and more, but these changes are all designed to make it easier for search engine spiders to crawl your site.

New Content

To ensure that search engine spiders will pick up certain keywords on your site, your SEO professional will have to post content on your website for you. This content should be informative and helpful, and it will also contain some keywords that are related to your niche. These keywords will be picked up by search engines and will help your site rank when people type those specific keywords into their search engines.

Incoming Links

If you track your site’s analytics, you might notice some traffic coming in from websites that you have never heard of before, and you could wonder how these links got out there. Luckily, this is all part of an SEO professional’s job. Building strong backlinks on reputable websites that are related to your niche or that allow guest posts is an important part of optimizing your website for search engines, so there is a good chance that there is content out there that your SEO professional posted and linked to your site from.

Search Engine Rankings

You are probably anxiously checking Google to see if your site has made it to the first page yet, but you should know that this can take a while. You might see results in as early as a month if your niche and keywords aren’t particularly competitive, but it can take up to six months or so for many sites to see this success. This means that although you will probably still want to track your progress, you shouldn’t get impatient. Although it might take a while for you to see the results that you are looking for, these results will surely be worth it when you start seeing a lot more traffic coming in.

By knowing what to expect, you can feel confident in your decision to hire Rise Digital for SEO services, and you will know what is going on behind the scenes with your website and SEO campaign.